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Services

  • Brand identity
  • Website
  • SMM & targeted ads
  • PR

CDTO Campus

CDTO Campus is an educational GovTech ecosystem designed to train digital leaders across government, local authorities, and top managers transitioning from the private sector to digitize public services and operations.

The CDTO Campus first-results presentation in front of an audience

Challenge

The project needed to build trust and attract leaders to handle complex digital transformations in public administration.

Solution

We managed end-to-end communications from inception, developing the visual identity and website, launching bilingual SMM, running targeted campaigns to recruit students, and leading PR for major events.

Brand foundation & digital infrastructure

Designed the complete identity, built the bilingual website, and established CRM systems for streamlined student management.

Multi-channel content strategy

Launched and managed bilingual SMM across LinkedIn, Facebook, and Instagram, highlighting individual educational tracks and real impact stories.

Student recruitment & targeted ads

Ran continuous targeted campaigns to promote new educational programs (AWS, Cisco, Microsoft, EstDev, etc.) and drive recruitment for incoming cohorts.

Event and international PR

Provided content support for major events, including the opening of the CDTO Campus physical space, project anniversaries, the launch and completion of educational programs, and international study visits by project participants to countries such as the US, Sweden, and others.

Thought leadership & executive branding

Developed message boxes, op-eds, and keynotes for team leaders and guest experts, amplifying their voice across Ukrainian media.

Result

Making public sector education modern, structured, and visible reframes civil service transformation, shifting it from traditional bureaucracy into a prestigious, high-impact career path for digital leaders.

GovTech brand

Built a recognizable, trusted GovTech brand and platform from zero to scale.

Student recruitment

Successfully marketed and launched educational programs, driving high applicant engagement across public sector leaders.

Media presence

Secured systemic PR presence through expert op-eds, media coverage, and international leadership showcases.

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